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The freight transport industry is
driven by nothing less than the desire to master time and space. As long as there are
business managers, someone will be saying, "I need that delivered to the Tokyo
office. Yesterday." Bridging the time-space gap, $425 billion worth of US goods are
sent via trucks, ships, railcars, and jets. Today, the top freight transport companies
depend on high-tech means to grab market share -- satellites and other sophisticated
tracking devices -- so try not to act surprised when they announce the launch of
"time travel" operations that really do get the package delivered yesterday. Centuries ago, hauling services spread by
water as population centers developed along rivers and coastlines. Improvements in rigging
and sails and the advent of the mariner's compass enabled ships to ride the open seas.
Steam-powered and, later, motorized vessels in the 19th century solidified shippings
role in passenger and freight hauling, while accelerating the growth of the shipbuilding
and repair industry. The oldest, largest maritime companies operate outside US borders --
Taiwanese shipping company Evergreen Marine (#1 in
the world) battles Denmarks AP Moller to hold the
largest container shipping fleet, and the Hyundai Group and Samsung Group are
leading shipbuilders. The $5.9 billion US maritime industry is beset by aging fleets that
must be replaced by double-hulled tankers in order to meet strict US environmental laws,
worldwide overcapacity that is depressing rates, and dehabilitating union strikes and
slowdowns. US shipping lines hope that improved methods for container ships carrying cargo
-- standardized aluminum containers allow efficient packing -- and for tankers carrying
petroleum will help them survive in a market based on volume shipping. To help US
shipbuilders compete with the lower-cost Japanese and South Korean shipbuilders, the
federal government gives the US companies aid that includes assistance with technology and
process improvement; meanwhile, shipbuilders have streamlined construction by
preassembling large sections of the ships, using new welding techniques. As of 1996, the
US was exporting commercial vessels for the first time in 30 years.
Ground transport kicked into gear
in the US in the late 1700s, thanks to a venerable government agency, the United States Postal Service.
Under the direction of the first postmaster, Benjamin Franklin, the service resembled an
unstructured horse race around the country to deliver letters, which at the time had no
need for stamps or envelopes. Then, in the early 1800s, Europe's Industrial Revolution
arrived in the eastern US in the form of the steam locomotive. Fashioning gun barrels into
steam tubes, Baltimore merchant Peter Cooper built the first North American locomotive in
the 1830s. Northern rail lines helped the Union defeat the South in the Civil War; the end
of the Civil War saw the rise of rail freight giants such as Union Pacific, Canadian Pacific, and Burlington Northern Santa Fe
(then called the Great Northern and Santa Fe). These giants came of age in an era when
government land grants and subsidies spurred one of the greatest rail expansions in
history. Coast-to-coast railroad transport and travel became a reality in 1869, and J. P.
Morgan, Cornelius Vanderbilt, and other empire makers built their robber baron reputations
making behind-the-scenes railroad deals, manipulating stocks, and draining companies'
assets to further their fortunes. By 1896 Charles Dow's index of 11 stocks that investors
could use to gauge the market included nine rail transport firms. But even as railways
spread, both rail and shipping companies were shortly to be over taken by two new methods
of transport: the automobile and the flying machine.
The new century
saw the rise of bus companies such as Greyhound Lines (which
mainly delivers passengers but supplements its revenues with inexpensive package delivery
as well). Mail and freight shipping took to the skies in the 1920s. As air passenger
traffic grew, parcel services became less important to commercial airlines, speeding the
dominance of air and ground transportation integrators, which today generate 85% of market
revenues. Leaders include the world's largest package delivery firm, United Parcel Service
(UPS), which had a nationwide delivery by 1975, and FDX's overnight master
Federal Express, founded in 1971 and reaching the entire US by the 1980s. Ironically,
FedEx founder Fred Smith had the idea for next-day delivery service while a student at
Yale in the late 1960s, but the concept didn't exactly bowl them over in New Haven:
Smith's term paper on the subject earned a "C." These delivery corporations have
been eroding the business of the US Postal Service; though the post office is a
masterpiece of reliability, delivering 43% of the world's mail, business customers rely on
the just-in-time delivery of Federal Express and UPS. Meanwhile, because air freight
delivery isn't as profitable as truck delivery, the delivery companies have now set their
sights on the trucking industry. For example, FDX gained the #2 ground-express trucking
company, RPS, as part of a 1998 acquisition.
On-demand air freight companies
such as North American leader Kitty Hawk took flight
to cater to large corporations that required door-to-door delivery. Management consulting
firm MergeGlobal, which tracks the $40 billion national and international air freight
industry, predicts total US international air trade will grow from 5.5 million tons in
1996 to 8.5 million tons in 2002. More trade translates into hotter competition. Regional
and national air carriers are scrambling for the latest technologies, from smart drop
boxes that "tell" their owners when a package should be picked up to Web sites
that give customers the ability to track status instantly. FDX, for example, spends about
$1 billion annually on shipping technology that enables it to act as a warehouse and
distribution center for semiconductor and computer companies.
Remember the
railroads, which first offered bicoastal delivery? By the 1970s, railroads had grown
bloated and were losing business to the rising $360 billion trucking industry. Trucking
companies such as Consolidated
Freightways, Schneider
National, and Yellow
Corporation's Yellow Freight, as well as do-it-yourself firms such as AMERCO, owner of U-Haul,
and business specialist Ryder
System, have come to dominate the freight industry, largely at the expense of the
railroad companies. Trucks now carry 80% of all consumer goods and receive about
three-quarters of freight shipping dollars. Trucking companies aren't without their
problems, however. A shortage of drivers fueled the rise in double- and triple-trailer
trucks and led carriers such as J.B. Hunt Transport (the
#1 publicly held truckload carrier) to hike wages by one-third. Other truck carriers have
yet to recoup business lost during a devastating 1994 Teamsters strike, which has, in
turn, led to industry consolidation.
The $19 billion less-than-truckload
industry, so named because its companies consolidate smaller loads of various customers'
freight that wouldn't fill a trailer, is becoming more important as manufacturers keep
fewer goods in stock. In their battle with FDX and UPS, trucking companies are tracking
goods around the clock with satellites and are catering to international corporate clients
with special logistics branches. Others, such as Roadway Express, augment
their traditional trucking with ground delivery and air express operations. |
The $36
billion rail industry has not been completely derailed, however; it seems to be back on a
track, thanks to the US government. In 1971 Congress created the National Railroad Passenger
Corporation (Amtrak) to revive passenger trains, and today, as part of its effort to
become profitable, Amtrak is adding delivery services. In 1980, the Staggers Rail Act
opened up the US railroads to economic deregulation, clearing the way for a massive
restructuring that has reheated competition with the trucking industry. That year there
were 40 first-class railroads; now there are a half-dozen. Four companies -- #1 company
Burlington Northern Santa Fe, followed by CSX, Norfolk Southern, and
Union Pacific -- are the market leaders. Besides the top-tier lines, the industry includes
about 30 regional railroads and more than 500 terminal and switching railroads. The
resurgence has stoked the financial furnace of railcar makers such as ABB Daimler-Benz
Transportation, the largest in the world. Though rail mergers are nothing new -- the Canadian National Railway
has merged more than 220 railroads since the 19th century -- they may have a rough ride on
the rails, at least in the early stages. Notably, the 1996 merger between Union Pacific
and Southern Pacific resulted in transportation delays that have cost US companies, such
as wheat and coal producers, $2 billion as of early 1998. Glitches in the two companies'
integrated tracking systems caused trains and railcars to be stranded and deadlines to be
broken; some shippers view these problems as a black eye to the rail industry as a whole.
The shortage of railcars at West Coast shipping yards also has hamstrung the shipping
industry by slowing cargo handling.
Transport facilities in other
countries, long government-owned, are falling to privatization. Europe's weakened rail
industry has dropped behind Asia in serving crowds of commuters, and the US in freight
delivery prowess. In the shadow of NAFTA, Mexican rail privatization is benefiting US
cross-border railroad trade. Kansas City Southern
Industries has hooked up with Transportation Maritima Mexicana in a bid to operate a
2,600-mile stretch of rail in Mexico, and Union Pacific is in a similar partnership.
Railroads such as Kansas City Southern are also taking advantage of outdated equipment
overseas to establish a global presence. In the post-deregulation era, US railroads have
cut costs and personnel, invested heavily in technology, and worked to take a chunk of the
burgeoning intermodal freight traffic that moves between two or more types of carriers. In
short, they are working toward the day when trucks, trains, and other transportation blend
into one smooth ride. |
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